ATX: the Austin Real Estate Life Blog

  Happy Monday. After taking a break last week in honor of Memorial Day, we will finish up our Lead Gen Bracket contest with a discussion on the winner-REFERRALS. Referrals are one of the most valuable and cost-effective resources of your real estate business. Clients who come to you through a trusted recommendation are more likely to work with you and more likely to trust you. Beyond that, a referral-based business is a sustainable way to grow your business long term. When you focus on building strong client relationships, your network begins to work for you. Asking for a referral doesn’t have to feel awkward or pushy. In fact, when done the right way, it can strengthen the relationship and leave clients feeling appreciated and included in your success. Referrals don’t just come from past clients – anyone you build rapport with can lead to new business. That includes friends, family, current clients, networking contacts, neighbors and even colleagues from a previous job. Don’t lim...