Tom Ferry Real Estate 1 Day Coaching Seminar The Edge, Downtown Austin, TX @ the Marriot Hotel. "The Greatest Agents are Made during the Hardest Markets."
The Greatest Agents Are Made in the Hardest Markets My takeaways from Tom Ferry's EDGE Conference, Downtown Austin By George Vance McGee (GVM), Broker Associate, Austin Silent Market Realty On September 23, 2026, I spent the day at the Austin Marriott downtown for Tom Ferry's EDGE, a one-day real estate coaching conference. I left with pages of notes and one clear message: this market isn't going to change for us, so we have to change for it. Here's what stuck. Accept the Market You Have Tom didn't sugarcoat it. Elevated mortgage rates, political arguing, and inflation are the backdrop, and he expects it to stay this way for roughly the next two years. His advice: accept it, work through it, and find joy in serving your clients. "Don't let the outside world noise control the inner you." — Tom Ferry He went further: stop watching the news, since both sides are usually negative, and go sell houses instead. Get the appointments. Go on the ap...