ATX: the Austin Real Estate Life Blog

  The Greatest Agents Are Made in the Hardest Markets My takeaways from Tom Ferry's EDGE Conference, Downtown Austin By George Vance McGee (GVM), Broker Associate, Austin Silent Market Realty On September 23, 2026, I spent the day at the Austin Marriott downtown for Tom Ferry's EDGE, a one-day real estate coaching conference. I left with pages of notes and one clear message: this market isn't going to change for us, so we have to change for it. Here's what stuck. Accept the Market You Have Tom didn't sugarcoat it. Elevated mortgage rates, political arguing, and inflation are the backdrop, and he expects it to stay this way for roughly the next two years. His advice: accept it, work through it, and find joy in serving your clients. "Don't let the outside world noise control the inner you." — Tom Ferry He went further: stop watching the news, since both sides are usually negative, and go sell houses instead. Get the appointments. Go on the ap...

  Agents Decoded: Stop giving showing feedback  This outdated "professional courtesy," once expected of buyer agents, has passed its expiration date — especially as liability risks have increased. The direction of your business depends on decisions you make every day. Agents Decoded can help you by presenting the perspectives of seasoned pros who have been there, made mistakes, and found success. A few decades ago — when real estate was still a low-tech industry and buyer agency was not yet the norm — seller clients had no way to assess how their listing was being received by the buying public outside of showings.  It was natural, and indeed assumed, that showing agents report their buyer's feedback to the listing agent, who shared it with their sellers. A persistent expectation Even after buyer agency became the primary form of representation, feedback was still expected as a professional courtesy. It was programmed into automated showing platforms, and procuring it com...

  George,   About two in five sellers are cutting their list price right now. Most of those conversations happen too late, after a home has sat for two months and the seller is already frustrated.   On Thursday, September 24, David Childers and Brian Ostrowiak look at what's behind the current run of price reductions, how much it varies by market, and what to say to a seller before the listing goes live. SAVE MY SPOT Thursday, September 24 · 2:00 PM ET / 11:00 AM PT · Free Bring your questions. We'll leave time at the end to answer them live.   See you there,    The KCM Crew Keeping Current Matters, 1519 Main St Ste. 200, Dallas, TX 75201, United States of America Unsubscribe Manage preferences