per Austin Chronicle: Last Austin, TX Original SWSX creator sells remaining shares to California SXSW major owner and now event operator.
Chronicle Owner Nick Barbaro to Sell Stake in South by Southwest to Penske • The Austin Chronicle. Click here to ARTICLE. Chronicle Owner Nick Barbaro to Sell Stake in South by Southwest to Penske, California Company. After 39 years, the festival’s co-founder looks back on the culture phenomenon he created and his decision to leave by Richard Whittaker August 28, 2026 SXSW co-founder Nick Barbaro speaking at the 38th annual Austin Music Awards in 2020. Barbaro also co-founded The Austin Chronicle and is the paper’s owner and president.Credit: David Brendan Hall It’s the end of an era today as Nick Barbaro, co-founder and co-owner of South by Southwest, has announced that he is selling his stake in the conference and festival to Penske Media Corporation. Barbaro, who helped turn the festival into an international institution and a core aspect of Austin’s identity, is also the co-founder of The Austin Chronicle, of which he remains president and sole owner. Founded in 1987, SXSW wa...