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Why CMA's are a Realtor's Superpower (Comparative Market Analysis)

 Make CMAs Your Superpower

Make CMAs Your Superpower
 

While some top agents swear by traditional prospecting methods like door-knocking, sending Comparative Market Analysis (CMA) reports to prospects can be your key to more sales and referrals...especially if they're showing signs of nearing a decision.

Here's why both potential sellers and buyers appreciate these.

Sellers who are undecided about pricing can refer to a recent CMA to determine a competitive, realistic price for their home. They'll also have a much clearer view of the current market conditions in their neighborhood, such as how quickly other homes are selling.

A comprehensive CMA also enables sellers to compare their home's condition and features to others in their area. They can decide whether to carry out repairs or upgrades to make their home more attractive to buyers, or to adjust its price.

Buyers also find CMAs extremely helpful. It enables them to evaluate the seller's asking price and participate in preparing a reasonable initial offer. A well-researched CMA can also identify data that can help them negotiate for a lower price.

While sending CMAs requires more effort than other prospecting strategies, it gives prospects what they really want...accurate, up-to-date information about one of life's biggest financial decisions.3

 

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