Austin Board of Realtors' MarketPulse: Get Ready! A Supercharged MLS Experience Arrives Feb. 25 2025

January 07, 2025

A SUPERCHARGED MLS EXPERIENCE IS COMING FEB. 25

2025 is the Year of Opportunity at Unlock MLS, and we're kicking it off with a supercharged MLS experience that's available only for subscribers!

On Feb. 25, Unlock MLS will become the first MLS in the nation to offer an AI-powered listing entry and management system in the Matrix platform you know and depend on.

But that’s not all. This powerful Matrix update will also include access to a sleek, agent-branded client collaboration center–OneHome–and an entirely new, robust CMA tool.

These improvements are part of our commitment to giving Unlock MLS subscribers the latest and greatest version of Matrix, plus a powerful suite of tools that give you a competitive edge and make you the go-to real estate expert for your clients. No matter what side of the transaction you’re on, this new MLS experience will save you time, maximize your efficiency, and elevate your client satisfaction and engagement.

This is a big change and an even bigger opportunity for your business, and we want you to feel prepared and confident when these changes launch. To help, we’re providing a variety of ways to get familiar with the new Matrix before Feb. 25. New resources will be released weekly. These include:

Weekly MLS Power Hours
Regular Matrix Open Labs
Quick-Tip Videos & Resource Guides
A dedicated “Unlock Opportunity” Learning Hub at UnlockMLS.com/Opportunity
Targeted Trainings for Listing Managers & Transaction Coordinators

Successful agents know that being ahead of industry shifts and embracing new technology is critical to staying relevant and delivering exceptional client service. Now more than ever, Unlock MLS is here with the right tools at the right time to help you gain–and keep–a competitive edge in our marketplace.

For more information or to register for an MLS Power Hour covering all the upcoming changes, visit UnlockMLS.com/Opportunity.

VISIT THE UNLOCK OPPORTUNITY HUB

PREVIEW WHAT'S COMING FEB. 25 AND GET AHEAD

Matrix’s new add/edit module, Listing Manager, is the fastest and most intuitive platform available for managing MLS listings. It includes true mobile listing entry, AI-powered photo tagging, photo captioning, Public Remarks Generation, and more!

Replacing the Client Portal, OneHome is a sleek, agent-branded client collaboration center including AI-powered image search and Listing Match ratings, in-app communications and text capabilities, and at-a-glance client activity reporting.

Unlock MLS will be the first MLS to release Matrix’s new and greatly improved CMA product. This new tool will help save time and bolster your market expertise.

Join us for weekly MLS Power Hours for a deep-dive training on the new products. Register here for our first training this Thursday, Jan. 9.

DRIVING IT HOME: A FORECAST OF THE YEAR AHEAD

In this special edition of Driving It Home, Unlock MLS Housing Economist, Dr. Clare Knapp, and Chief Marketing Officer, Kelea Youngblood, discuss what to expect this year in the Austin housing market.

WATCH NOW

MARKET & INDUSTRY NEWS

Austin Metro Ranked No. 5 for One-Way Moves in 2024 | Austin Business Journal
Austin Board of Realtors Economist Predicts 2025’s Housing Market to Follow 2024’s Trends | KXAN-TV
How Austin Fits Into Zillow's Predicted Housing Market Growth in 2025 | CultureMap Austin
Uptick in November Sales Indicates Healthy Housing Market Activity | San Marcos Daily Record
Austin's New Housing Initiative Sparks Growth of Multi-Home Developments on Single-Family Lots | KVUE-TV
Pending Home Sales Increase as Inventory Loosens | Marketplace